Fix Your Marketing and Fix Your Business.The DisruptorsWith Liz FarrKaren Reyburn wants accountants to stop thinking “about marketing as this one-off thing where you tick little boxes,” but instead about how to use your marketing to connect to the human experience.

17 MORE TAKEAWAYS: Karen Reyburn show notes here


MORE: Disruptors


MORE CPA TRENDLINES PODCASTS and VIDEOS:  Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Jason Deshayes: What We're Doing Isn't Working | Heather Satterley: You've Got To Meet People Where They Are | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | 
In her new book, The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love, Reyburn provides a step-by-step process for understanding the unique characteristics of their firm and how to connect that uniqueness with their best clients. “If you have a marketing problem, you have a business problem" she says, "If you have a business problem, there’s often a marketing solution that can help with it.”