26 min listen
How Much Does it Cost to Buy an Oscar?
FromBig Take
ratings:
Length:
12 minutes
Released:
Mar 8, 2024
Format:
Podcast episode
Description
When the 96th Academy Awards airs this Sunday, the year’s biggest films will face off to compete for the highest honor in the movie industry.
For a movie studio, winning an Oscar is a big deal — and it’s become big business. Studios spend millions on marketing, screeners and advertising in the lead-up to the Academy’s votes for a race not unlike a political campaign. It wasn’t always this way. On today’s Big Take podcast, author Michael Schulman and Bloomberg entertainment industry reporter Chris Palmeri take us to the sweet, Shakespearean rom-com that started it all and map how it led to the overheated, multimillion dollar ad blitzes we see today.See omnystudio.com/listener for privacy information.
For a movie studio, winning an Oscar is a big deal — and it’s become big business. Studios spend millions on marketing, screeners and advertising in the lead-up to the Academy’s votes for a race not unlike a political campaign. It wasn’t always this way. On today’s Big Take podcast, author Michael Schulman and Bloomberg entertainment industry reporter Chris Palmeri take us to the sweet, Shakespearean rom-com that started it all and map how it led to the overheated, multimillion dollar ad blitzes we see today.See omnystudio.com/listener for privacy information.
Released:
Mar 8, 2024
Format:
Podcast episode
Titles in the series (100)
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