A CMO Talks About Cold Emails That Get Her Attention

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A CMO Talks About Cold Emails That Get Her Attention

FromInside Selling

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Length:

24 minutes

Released:

Mar 8, 2024

Format:

Podcast episode

Description

Jourdan Hathaway, CMO at General Assembly talk about cold emails that got her attention. And the ones that don't

Released:

Mar 8, 2024

Format:

Podcast episode

Titles in the series (100)

How to sell without selling your soul.

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If You’re Hearing “I’m Not Interested” Listen to This: If you're hearing "I'm not interested," far too many times, listen to this. by Inside Selling
3 min listen
“We’re Happy With Our Vendor” Isn’t an Objection: Why "We've happy with out current vendor" isn't a objection. by Inside Selling
4 min listen
The Most Relaxed Cold Call Ever With Heidi Briones: Most cold calls feel like the salesperson is wrestling with the prospect. Heidi's call sounds like a smooth ballroom waltz. She's guiding without stepping on any toes. A great example of talking with prospects not to them. Here's a breakdown of the call. by Inside Selling
33 min listen
You Can Close 90% Of Your Opportunities But It Takes Guts: Here's how I close 90% of my opportunities. You can too. But it takes guts. by Inside Selling
2 min listen
Email Objection “I’m Not Interested”: You write a cold email. Your prospect responds and says, "I'm not interested." How to you respond? by Inside Selling
4 min listen
Sell Like You Want to Be Sold To: The golden rule. Sell like you want to be sold to. by Inside Selling
2 min listen
Separating Yourself From Low Cost Providers: Ever wish you knew how to respond when prospects say, "Why more money than your competitors?" I got you. by Inside Selling
2 min listen
“We’re Doing This Internally”: Prospect says, "We're going to do this internally." What do you say? by Inside Selling
3 min listen
Thoughts On “We Have a Vendor For That”: The root cause behind "We have a vendor for that." by Inside Selling
2 min listen
Trust Before Transaction: In a word of similar products, trust is why prospects choose you. Without trust, there's not transaction. Here are some thoughts on building trust. by Inside Selling
4 min listen
Communication Tip That Lowers Defensiveness: Here's a communication tip that lowers defensiveness. by Inside Selling
1 min listen
Sell Me This Pen: Thoughts on sell me this pen. by Inside Selling
3 min listen
A Bewitching Two Sentence Cold Email: This two-sentence cold email stacks the odds in your favor for getting a response. by Inside Selling
4 min listen
Does the Phone Feel Like a Cactus?: Does the phone feel like a cactus when you cold call? Here's why and the way out. by Inside Selling
3 min listen
Two Cold Calling Approaches: There are two approaches to cold calling. One is more effective nearly every time. Listen to learn why. by Inside Selling
4 min listen
No Shows Aren’t the End of the World: Meeting no-shows aren't the end of the world. by Inside Selling
2 min listen
This Voicemail Didn’t Get My Attention but it Could Have: This voicemail from my bank didn't get my attention, but it could have. by Inside Selling
1 min listen
There Are No Such Things as Objections: Why objections are an illusion. by Inside Selling
2 min listen
Reducing No-Shows: Thoughts on reducing no-shows. by Inside Selling
1 min listen
Fake Expertise: Fake expertise is a trap that's easy fall for. by Inside Selling
2 min listen
The Best Way to Persuade: Going from "You're not the cheapest" to "I want to work with you." by Inside Selling
1 min listen
How Much Is It?: How much is it? (Is not an objection.) by Inside Selling
1 min listen
Be the Pistachio Scoop: Be the pistachio scoop in the sea of vanilla outreach. by Inside Selling
2 min listen
“Don’t Call This Number!” What Do You Say?: Prospect says, "This is my personal line, don't call this number!" What do you say? by Inside Selling
2 min listen
Why Facts, Logic and Reason Don’t Persuade With Steve Shull: Thoughts on why facts, logic and reason don't persuade with Steve Shull. by Inside Selling
55 min listen
Let You Prospect Solve the Problem: Don't solve problems. Let your prospects solve them. by Inside Selling
2 min listen
Eliminating “We Have a Vendor for That”: How to eliminate "We have a vendor for that" when cold calling. by Inside Selling
2 min listen
I Despise This Word: This word should be banned. by Inside Selling
3 min listen
No Truth, No Transaction: Thoughts on concerns everyone is aware of but deliberately avoids discussing or acknowledging. by Inside Selling
3 min listen
Selling Buckets to People Who Have Buckets: No matter what you sell, people are getting the job done when you reach out. Here's how to get and keep their attention. by Inside Selling
2 min listen

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A CMO Talks About Cold Emails That Get Her Attention

A CMO Talks About Cold Emails That Get Her Attention

Description

Titles in the series (100)

More Episodes from Inside Selling