This episode is part of a series The PFAS Puzzle: Lessons From A Contaminated Cape Fear. The forever chemicals were dumped in the North Carolina river for nearly 40 years before being discovered. The series explores how a community responds when it is the epicenter of PFAS pollution. This episode is about advocacy.PFAS poses difficult challenges on multiple fronts for environmental advocacy groups. High levels of PFAS in the Cape Fear River meant local advocates had to learn about the complex chemicals and at the same time provide information to concerned community members and take steps to address the pollution. The work and the lessons learned are discussed in this podcast with Dana Sargent, Executive Director of Cape Fear River Watch, and Kemp Burdette, the Cape Fear Riverkeeper. Dana and Kemp also talk about pursuing legal action against state regulators and the industrial polluter, working with the water utility and public health researchers, and advise for advocates dealing with PFAS in other communities. waterloop is a nonprofit media outlet.This series is sponsored by: PFASComms.com, who makes utilities the trusted, go-to-source for PFAS information in the community. Visit pfascomms.comALTRA, a company with the most robust PFAS treatment solution. Visit logistec.com/pfas-solutionsBlack & Veatch, providing end-to-end consulting, engineering, and construction services to address each community's unique PFAS needs. Learn more at bv.com/pfas