Colin is joined by Mike Mulvihill, the President of Insights and Analytics at FOX.
They look at the massive jump in women’s college basketball ratings and whether that’s purely a short-term bump due to the star power of Caitlin Clark, or a long-term trend (3:30). They also dive into the popularity of women’s college hoops vs men’s (6:45). 
Colin asks Mike whether Shohei Ohtani’s superstar status will be huge for just the Dodgers or the MLB as a whole (11:00) and what type of ratings explosion we can expect to see in college football next season after conference realignment (16:45)
They break down why the Dallas Cowboys and Kansas City Chiefs have the most powerful brands and what teams are close to that status (24:00). They dive into the future of cable TV and why sports has proven resilient despite a decline in overall cable viewership (30:30) and why networks may back away from carrying certain sports. (36:00)
They look at the impact of the globalization of sports and why it’s not good for domestic TV ratings (39:00) and what the future of the College Football Playoff could look like with the networks calling the shots (48:30)
(Timestamps may vary based on advertisements.)
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