Big Brother host, Strictly Come Dancing finalist and the woman who, by her own admission, ‘puts black into Blackburn’, AJ Odudu is a force to be reckoned with. Growing up in Lancashire, no one ever knew how to pronounce her name and she was questioned constantly on why she was different. But as an adult, she has turned these early experiences into inner strength - resilience that has served her well throughout personal and professional failures.

Now she’s best known for being the host of the recently rebooted Big Brother but a decade earlier, she lost her presenting job a decade earlier on Big Brother’s Bit On The Side and hit rock bottom. She joins me to explain how she built her life back, how her past relationships continue to shape (and sometimes haunt) her, how she is learning to say no and - the first time I’ve ever discussed this on the pod - her failure to stop biting her nails. What. A. Woman.

And as always, I’d LOVE to hear about your failures. Every week, my guest and I will choose a selection to read out and answer on our special subscription offering, Failing with Friends. We’ll endeavour to give you advice, wisdom, some laughs and much, much more.

Have something to share of your own? I'd love to hear from you! Click here to get in touch: howtofailpod.com



Production & Post Production Manager: Lily Hambly

Studio Engineer: Gulli Lawrence-Tickle

Mix Engineer: Josh Gibbs

Producer: Hannah Talbot

Executive Producer: Carly Maile

Head of Marketing: Kieran Lancini



How to Fail is an Elizabeth Day and Sony Music Entertainment Production.

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