March is a month synonymous with college basketball. The NCAA Tournament is just a few weeks away, but with the Super Bowl, the NBA, Spring Training, and the stars of women’s college basketball shining a spotlight on the sport like never before, it’s been a difficult men’s season to get a firm grasp on.

ESPN Senior Basketball Reporter Myron Medcalf explains how schools are looking to draw fans in during a period of declining attendance, and then explains how the men’s side is facing more trouble than ever in connecting with casual fans.
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