Tune in to hear Dominique DiBenedetto (@hairbydomd) from Aura Hair Co. and Wigs by Dominique share how she built a wig business and conquered her fear of hair loss!KEY TAKEAWAYS:-- The wig industry has a lot of room for disruption (education, supply chain, and cut/color for clients).-- There is an 80% failure rate of hair recovery treatments (& $$$$$$)!-- I make wigs for myself which helps me make them for other people.-- Wigs should not be taboo when extensions are not!-- Started the wig business because people wanted their wigs colored after seeing her on social media.-- I had lots of insecurity about wearing a wig, but when I let people know, I received so much support and the need from others came like a wave.-- WIG companies can be responsibly sourced, scammers, or exploitative…DO YOUR RESEARCHMENTIONED IN TODAY’S EPISODE:-- Dominique DiBenedetto's YouTube Channel: https://www.youtube.com/channel/UCp4sZkn9V565UDPup5Lv6SQ-- Wigs by Dominique: https://wigsbydominique.com/-- Aura Hair Co. : https://www.aurahaircompany.com/We deliver curated resources, coaching, advice, and first-hand experience so you may become a well-rounded, self-sufficient, business-savvy, and strong individual, ready to transition or transform yourself and the industry. We won’t stop until we are all: Hairdresser Strong.? LIKE THIS EPISODE? Send me a DM, and let me know! https://www.instagram.com/thehairdresserstrongshow/? HEAD TO OUR WEBSITE for more episodes and resources for hairstylists of all levels: https://www.hairdresserstrong.com/