Katerina Schneider is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin.In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more.We talk to Katerina about:* Migrating to the US with her family with only $50 and a suitcase. [02:49]* Katerina’s finance career and involvement in a major US bank failure. [05:30]* Working at Universal Music, rebuilding her confidence, & discovering passions. [12:08]* Katerina’s transition to a new industry. [14:05]* Advice on embracing uncertainty and trusting the process. [18:16]* Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:14]* How Katerina thrived being both a mother and entrepreneur. [28:54]* The original idea of Ritual and how it changed over time. [34:09]* Taking care of yourself, building habits, and going back to the basics. [41:02]* Why EVERYONE should start a business, and knowing when to take that leap. [47:10]Episode is brought to you by Beeya:* If you're struggling with hormonal imbalances, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Get $10 off with promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Katerina:* Website: https://ritual.com/* Instagram: https://www.instagram.com/katandkale/ Hosted on Acast. See acast.com/privacy for more information.