In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 
 
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
 
TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
(00:13) Ralph shares his experience of buying a podcast and the valuation process.
(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

 
Go to https://www.marketingschool.io to learn more!
 
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