46 min listen
How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial
FromGloss Angeles
How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial
FromGloss Angeles
ratings:
Length:
53 minutes
Released:
Feb 16, 2024
Format:
Podcast episode
Description
What’s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.’s court-themed Super Bowl spot, CMO Kory “KBOSS” Marchisoto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year’s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial. Hosted on Acast. See acast.com/privacy for more information.
Released:
Feb 16, 2024
Format:
Podcast episode
Titles in the series (100)
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