Step into the captivating world of faith and advertising with Talbot Dean Ed Stetzer in this Think Biblically podcast episode. Explore the groundbreaking "He Gets Us" campaign, a visionary effort by Christian business leaders and marketing experts to reshape contemporary views of Jesus, fostering curiosity and dialogue among skeptics and believers alike. Stetzer delves into the campaign's strategic approach to reach a broader audience, its significant impact on engagement with the Bible and church communities, and addresses the criticism it faces. Additionally, Ed provides details on a companion book to the campaign. This episode is a treasure trove for anyone fascinated by the innovative intersection of faith, culture, and marketing, offering deep reflections on making Jesus' message resonate in today's world.Read a transcript of this episode at https://www.biola.edu/blogs/think-biblically/2024/he-gets-us-at-the-super-bowl. ==========Think Biblically: Conversations on Faith and Culture is a podcast from Talbot School of Theology at Biola University, which offers degrees both online and on campus in Southern California. Find all episodes of Think Biblically at: https://www.biola.edu/think-biblically. Watch video episodes at: https://bit.ly/think-biblically-video. To submit comments, ask questions, or make suggestions on issues you'd like us to cover or guests you'd like us to have on the podcast, email us at thinkbiblically@biola.edu.