41 min listen
Sarah McLachlan's PSA: Angels, cats & dogs
ratings:
Length:
20 minutes
Released:
Aug 17, 2017
Format:
Podcast episode
Description
It changed the use and capacity of a Public Service Announcement (PSA). Tune in to hear host Cynthia Bemis Abrams explore wow the ASPCA landed famed-Canadian feminist singer/songwriter Sarah McLachlan and her hit, Angel. Cynthia details the record-setting amount raised by the PSA effort and explores the tactics that raised visibility, yet invited discord.
Released:
Aug 17, 2017
Format:
Podcast episode
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