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Sarah McLachlan's PSA: Angels, cats & dogs

Sarah McLachlan's PSA: Angels, cats & dogs

FromAdvanced TV Herstory


Sarah McLachlan's PSA: Angels, cats & dogs

FromAdvanced TV Herstory

ratings:
Length:
20 minutes
Released:
Aug 17, 2017
Format:
Podcast episode

Description

It changed the use and capacity of a Public Service Announcement (PSA). Tune in to hear host Cynthia Bemis Abrams explore wow the ASPCA landed famed-Canadian feminist singer/songwriter Sarah McLachlan and her hit, Angel. Cynthia details the record-setting amount raised by the PSA effort and explores the tactics that raised visibility, yet invited discord.
Released:
Aug 17, 2017
Format:
Podcast episode

Titles in the series (100)

Finally, a podcast that studies, analyzes and celebrates women in TV. Thousands of comedies, variety shows and dramas have aired, yet the presence of strong women – both in front of and behind the camera - is an experience we need to understand better and embrace. With an eye to aligning the leadership lesson, time capsule observation or fascinating backstory of a show’s success or failure, my goal of Advanced TV Herstory is to connect the treasures of the past to the great potential of today’s TV and online platforms. Tomorrow’s success is rooted in understanding what has come before us. So gear up for a little sociology, economics, strategy, storytelling and fun.