In this episode, We have another Ask Me Anything! Nick answers various questions related to the detailing industry from the hyperCLEAN Specialists group on Facebook.
He discusses how wealthy clients are usually not on vacation for extended periods of time and how estate managers handle their vehicle maintenance.
He also talks about the release date of a new product and the most expensive raw materials used in manufacturing coatings. Nick emphasizes the importance of different grades of raw materials and how they affect the performance of detailing products.
He shares his thoughts on IPOs and preferred stock, as well as the importance of offering a range of services, including ceramic coatings, PPF, and tint.
Nick also provides insights on marketing to well-off customers, dealing with burnout, and the importance of long-term planning in building a successful business.

Takeaways

Vacation times are a good opportunity to offer vehicle services to wealthy clients.
Different grades of raw materials can significantly impact the performance of detailing products.
Consider offering a range of services, such as ceramic coatings, PPF, and tint, to cater to different customer needs.
Building a successful business takes time and requires long-term planning.

Chapters

00:00 Introduction and Wealthy Clients
02:25 Release Date of New Product and Expensive Raw Materials
03:02 Different Grades of Raw Materials
05:24 IPO and Preferred Stock
05:54 Detailing Any Vehicle at a High Level
06:48 Deionized Water and Mobile Setup
08:10 Favorite Vehicle and Water Spotting
09:13 Water Spotting and How to Fix It
10:11 Difference Between AIO Polish, One-Step Polish, and Finishing Polish
11:09 Pouring Ceramic Coating Directly onto Paint
12:04 MMA Fight Decision and Updates on Polish
13:00 Wheel and Tire Brush Kit
13:47 Carpet Cleaning System
14:45 Turning Down Customers Based on Condition
15:35 Marketing to Wealthy Customers
19:42 Dealing with Burnout
19:51 Marty's Jeep Choice
20:47 Turning Around Customers or Denying Cars
21:42 Good Marketing Streams for Targeting Wealthy Customers
23:35 Introducing Yourself to Higher-End People
24:34 Washing Work Trucks
26:02 Three Services to Offer from the Start
27:57 Getting into Product Distribution
30:18 Building Something Successful Takes Time
31:15 Conclusion