Florian Gadsby is a bit of a phenomenon. The ceramicist currently has a new show at the Yorkshire Sculpture Park, and has also published a memoir, By My Hands, that charts his formative years with clay, including apprenticeships in the UK and, most intriguingly, Japan. Essentially, it unpicks his route to becoming a fully, fledged professional potter, while at the same time, providing tips about his thinking and process. Since he started on Instagram a decade ago, Florian has built up a social media following that can only be described as formidable. He’s part of a generation that has changed the way pots, in particular, but craft, in general, can be communicated, using Instagram and YouTube as educational tools but also as a hugely effective channels for selling work. In this episode we talk about: what his studio says about him; his YSP show; selling ‘merch’; being young to publish a memoir; comparing writing to pottery; his fascination with the colour green; going to a Steiner school; deciding against university; his love of mugs and the joy of repetition; his apprenticeship in Japan; resisting the tag of the ‘Instagram potter’; the pressure of social media; and wanting his own apprentice (eventually). Support the show