Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:


[00:00] - Find niches with emotional intensity when building your business


[02:46] - Here’s why these kinds of niches are valuable for marketing


[04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention


[08:00] - Three ways you can get attention for your brand/product


[10:30] - Leveraging intellectual data to connect with your audience 



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