Today I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for NFT marketing - from capitalizing on exclusivity, to creating utility, to cultivating community.
TIME-STAMPED SHOW NOTES
[00:00] - What is the Bored Ape Yacht Club?
[00:50] - Celebrities that have Bored Apes
[01:39] - Owning an Ape has an exclusivity factor
[02:45] - Bored Ape NFTs have utility
[03:30] - Bored Apes: the new Supreme?
[04:15] - Bored Apes build community
[06:01] - BAYC is the first strong NFT community out there
[06:45] - BAYC keeps growing because they keep investing in growth
[07:33] - Outro
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