In Episode 20, Season 2 of A is for Architecture’s I spoke with Flora Samuel, Professor of Architecture at the University of Cambridge, holding the professorial chair and until recently, professor at and founding member of Reading School of Architecture, University of Reading about Housing for Hope and Wellbeing, published by Routledge this year which, Flora said, is ‘the best one I ever wrote, I think, & certainly the cheapest.’. Flora was elected the first RIBA Vice President for Research in 2018 and has been instrumental in the development of the Urban Room movement in Britain, through her CCQOL research project on community consultation through mapping. She co-authored Public Participation in Planning in the UK for the UK Collaborative Centre for Housing Excellence and also wrote the very well received Why Architects Matter in 2018, also by Routledge. 
Housing, Flora says is ‘really a very slippery subject, isn't it? It's the one about which we all intimately know a lot from our own lived experience, but has been very poorly studied […] because it's very difficult to make comparisons, you can never compare one bit of housing over the other because everything is different. So it's not a tidy like hospital or something like that’. 
Tidy, like a hospital. So is this episode, so enjoy it. 
Flora is a significant voice in the British architecture scene and there’s much on and by her online and in paper. Have a look around, for sure. There’s a good video – The Social Value of Design - of Flora and Peter Murray speaking for New London Architecture here. 
Flora is lively on Twitter here, and her LinkedIn is here. 
Thanks for listening. 
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Music credits: Bruno Gillick 
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aisforarchitecture.org 
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