Social media can feel challenging! How do you serve your current audience and connect with new people? How can you scale your business using social media without burning out? Today's guest, Shannon McKinstrie, is a social media mentor, trainer, and speaker who helps businesses build a profitable brand online while also having FUN! Join Hilary and Shannon as they discuss how to put the social back into social media. You'll learn helpful tips to authentically grow your account so you can relaunch your social media strategy to make a greater impact and increase sales without the overwhelm.About Our Guest:Shannon McKinstrie, the founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, and co-founder of The Social Squad Society.https://www.instagram.com/shannonmckinstrie/