Brendan Lawson is a Lecturer in Media and Communication at Loughborough University. In this conversation with Lars Peter Nissen he discusses his recent book: The Life of a Number - Measurement, Meaning and the Media. The conversation also covers the article by Ten Things We Know about Humanitarian Numbers which was published in Journal of Humanitarian Affairs and that Brendan has written with with Joel Glassman (our guest on episode 8: Needology).If you are have any comments or questions Brendan would love to hear from you. He can be reached on email b.b.lawson@lboro.ac.uk.