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How Modelo became America’s #1 beer. And it’s not what you might think.

How Modelo became America’s #1 beer. And it’s not what you might think.

FromThe Closer: Deals Change the World


How Modelo became America’s #1 beer. And it’s not what you might think.

FromThe Closer: Deals Change the World

ratings:
Length:
30 minutes
Released:
Dec 11, 2023
Format:
Podcast episode

Description

Last summer, a Mexican beer overtook the longtime favorite Bud Light as America’s best-selling beer. It happened amid a customer boycott against Bud Light for a marketing campaign featuring transgender social media personality Dylan Mulvaney. But the story of how Modelo knocked Bud Light from its perch is about much more than a marketing u-turn. It’s an antitrust tale that includes the Department of Justice, and one lawyer in particular, along with a once little-known wine and spirits company from upstate New York. Featuring Ina Verstl, a Munich-based journalist who covers the global beer industry.

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The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts.

For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds.
Released:
Dec 11, 2023
Format:
Podcast episode

Titles in the series (39)

The Closer brings you the inside story of deals changing the world, as told by the people who know how it all went down. Understand the human motivations behind groundbreaking business decisions, and learn dealmaking lessons through a deep dive into one deal each week, with host Aimee Keane. The Closer is a Project Brazen production. For more thrilling storytelling, search for the Brazen channel on Apple Podcasts or visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works. From landmark business deals to international espionage and organised crime, we’ll take you inside stories from hidden worlds. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus to and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts. For the latest from Brazen delivered straight to your inbox, subscribe to our newsletters at brazen.fm/newsletters.