In this episode, Tudor welcomes messaging guru Melanie Sturm. They delve into the importance of crafting persuasive messages, finding common ground, and Sturm's six powers of persuasion. Sturm emphasizes the need to fight for people rather than against them, especially in sensitive topics like trans issues. She also discusses the importance of fairness, compassion, and the power of storytelling in persuasion. They further discuss how to approach controversial topics and the significance of likability and thoughtfulness in political debates. Sturm highlights the need to win trust before presenting arguments and the impact of language in triggering reactions. The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday, Wednesday, & Friday. For more information visit TudorDixonPodcast.comSee omnystudio.com/listener for privacy information.