Kristen Soltis Anderson is a GOP pollster, messaging strategist, and Founding Partner of Echelon Insights, an opinion research and analytics firm that serves brands, trade associations, nonprofits, and political clients. Through her work at Echelon, she regularly advises corporate and government leaders. Kristen also leads focus groups for The New York Times’ opinion section “America in Focus” series.

Items discussed in this episode:

“Republican Voters Aren’t Looking to Be Rescued From Trump”
https://www.nytimes.com/2023/08/28/opinion/donald-trump-presidential-campaign.html [nytimes.com]

“These 11 Republican Voters Can’t Say Who Will Win in 2024, but They Know Who Will Lose”
https://www.nytimes.com/interactive/2023/08/22/opinion/republican-debate-focus-group.html [nytimes.com]

Codebook by Kristen Soltis Anderson:
https://kristensoltisanderson.substack.com/p/i-was-wrong-high-school-debate-might