In this episode you’ll learn how Eleni Beveratou (Creative Director of Dalton Maag) went from hating type in school to realizing its utmost importance, leading her to find her niche and complete a Master’s degree in Typeface Design. Eleni walks us through how experienced readers read and how this informs typeface choice, as well as assessing accessible type through the helpful metrics of legibility, readability, likeability. Eleni explains why choosing simpler characters over more complex shapes are not always better for accessibility, as well as how using type in digital environments must be carefully considered, particularly the differences in light mode versus dark mode. Finally, you’ll learn the ‘basics’ that Eleni wishes she knew early in her career. This episode was recorded live at DesignThinkers Toronto 2023 as part of a guest lecture series in GCM 230 - Typography in Fall 2023 at The Creative School at Toronto Metropolitan University.I'm all about interesting projects with interesting people! Let's Connect on the web or via Instagram. :)