SHOW INFO: Joe sits down for an hour long talk, discussing the state of the brewery during COVID and the nasty comments his staff has been recieving from guests unhappy about mask mandates and rules. We ask him to recap his feelings of the industry from 2011 and his goal of keeping the power of smallness even though his staff has gone from 30 to over 150. We bring suggestions about new beer delivery systems including by bungee jumping and growth into bigger markets for a brewhouse. If you're looking for how Joe got into the industry, this show isn't for you. We dig deep this episode to get to the bread and butter that is Short's Brewing. Sponsors: North Center Brewing - https://northcenterbrewing.com/ Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/ PCI BrandCraft - https://www.facebook.com/PCIBrandCraft Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjT Download the MI Beer Map - http://www.mibeermap.com Subscribe to Better on Draft - https://plnk.to/BOD Spotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKg iTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740 Facebook - https://www.facebook.com/betterondraft Untappd - https://www.untappd.com/bodpodcast YouTube - https://www.youtube.com/c/betterondraft Instagram - https://www.instagram.com/betterondraft Twitter - https://www.twitter.com/betterondraft