It's well known that snow, wind, and rain impacts whether or not people go out of their house to shop. What​'s lesser known is how the amount of rain and snow impacts how much online shopping Americans do. John Cardinale, a meteorologist and Director of Search Engine Optimization for Tapestry (owners of Coach, Kate Spade, and more), joins the podcast to discuss what trends he's seen and what companies are doing to drive online sales based on the weather.
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About the Across the Sky podcast
The weekly weather podcast is hosted on a rotation by the Lee Weather team:
Matt Holiner of Lee Enterprises' Midwest group in Chicago, Kirsten Lang of the Tulsa World in Oklahoma, Joe Martucci of the Press of Atlantic City, N.J., and Sean Sublette of the Richmond Times-Dispatch in Virginia.See omnystudio.com/listener for privacy information.