You might have seen Alex’s engaging videos on Instagram, where he creates wide-reaching content about tennis. He also worked for 13 years in community engagement for the USTA and has been a certified PTR Coach since 2010, working with beginners and intermediate players. As far as tennis nerding goes, he has 16 years of stringing experience.
We get into his work on the grassroots level of US tennis and how to get more people to enjoy the sport we all love.
Timestamps
00:00 Intro and Alex’s background in tennis
05:26 Making tennis more accessible
11:23 Working with brands as a content creator
24:15 Watching tennis is connected to the player - Alex and Rafa
31:30 Tennis is doing well
35:58 Racquet talk
44:01 Social media addiction
52:37 Day job and grassroots
59:11 Tips to find more partners to play tennis with
1:03:51 How Alex stands out in the social media world