Ever wonder what happens behind the scenes when a celebrity gets caught in a scandal?  Question how realistic reality shows really are?  Are you skeptical of Influencers flaunting their wealth on Instagram?  Today's guest, PR Expert and President of ZTPR Zack Teperman, helps us get to the bottom of it all!He gives us the scoop on PR stunts, how they happen and what makes them successful, and Zack should know, since he pulled off a great one himself!  He gives sage advice to celebs like Britney Spears and Will Smith and even offers tips and tricks for anyone looking to up their PR game.  You don't have to be famous to use PR to your advantage, you just need to be smart and resourceful.Zack pulls back the curtain on celebrity publicity and we are here for it!  Want to get in the news?  Get your picture in the paper? Build your brand? Zack tells you how, and it's easier than you think.  You don't want to miss a second of this episode!--- --- --- VISIT OUR AMAZING SPONSORS!--- --- ---AG1If you want to take ownership of your health, it starts with AG1. Try AG1 and get a FREE 1-year supply of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase. Go to drinkAG1.com/Understood--- --- ---DIPSEALet Dipsea be your go-to place to spice up your me time.  Dipsea is offering an extended 30 day free trial when you go to Dipseastories.com/Understood--- --- ---ONESKINSupport for today's episode comes from OneSkin, founded by a team of 4 female longevity scientists with over 15 years of experience studying the biology of aging.Get 15% off OneSkin with the code UNDERSTOOD at https://www.oneskin.co/ #oneskinpod --- --- --- EARNINEarnIn is the app that's helping millions of Americans to feel self-sufficient, without falling into debt traps.  Download the EarnIn app and type UNDERSTOOD under podcast.traps.--- --- ---⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Rachel on Instagram!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @RachelUchitelNYCExecutive Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alison GoodmanPlease like, share, subscribe, and give us a 5-star review!Do you have show ideas, media requests or sponsorship opportunities?Email the show at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠infomissunderstoodpodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen on Apple, Spotify or wherever you get your podcasts.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch every episode on YouTube!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Misunderstood PodcastCheck out Rachel's Patreon: Miss Understood with Rachel Uchitel Patreon