Evolutionary psychologist, Doug Lisle, PhD and social scientist, Jen Howk, PhD discuss the following listener question: Why do people love formulaic media and entertainment? Most of the pop music that dominates the charts is nearly identical. It uses the same four chords in the same progression with similar melodies and lyrical themes. Most of the blockbuster films that gross massive amounts of money tell variations on the same story with similar effects, music, and actors. This seems even more pronounced in the era when massive franchises like Marvel and Star Wars reboot and re-hash the same stories/characters over and over… and over. Even content on TikTok or instagram tends to be made from a formula— the influencers tend to look the same, use the same music, and say/do the same things. Whether in music, film, TV, or social media, we seem to be stuck in a rut where very little “original” art rises to the surface.  I know there is a pleasure trap aspect to this, but I am curious why the majority of our human brains find this type of content so appealing to begin with. Why do we seem to get so much enjoyment from reliving the same experiences? Why do we find these particular types of media so fascinating?   Copyright Beat Your Genes Podcast Host: Nathan Gershfeld                               Interviewee: Doug Lisle, Ph.D. and Jen Howk, Ph.D. Podcast website:  www.BeatYourGenes.org True to Life seminars with Dr. Lisle and Dr. Howk : www.TrueToLife.us   Intro & outro song: City of Happy Ones · Ferenc Hegedus