Naomi Oreskes is a historian of science at Harvard University. Erik M. Conway works as the historian at NASA's Jet Propulsion Laboratory. Together they have just published The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market. We've talked a lot on this program about that failures of neoclassical economics and the myth of the pristine free market whose great Invisible Hand delivers justice to all. But Oreskes and Conway are historians of science rather than economists, so they are interested in where these damaging ideas came from. How did the "neoliberal consensus" actually form and why? How was the belief in New Deal principles destroyed over time? Oreskes and Conway showcase the formidable power of propaganda in changing the course of history. In this episode, we discuss both the origins of the "big myth" and somewhat more theoretical questions about how we can actually measure the effects of particular historical propaganda efforts. Oreskes and Conway are also the authors of the excellent book Merchants of Doubt, which shows how industry scientists obscured the truth about tobacco use and global warming. Our conversation with Oreskes and Conway pairs well with our recent interview with Jennifer Jacquet about the corporate playbook for obscuring scientific findings that could harm profits. "Five hundred thousand dead from opioids, over a million dead from Covid-19, massive inequality, rampant anxiety and unhappiness, and the well-being of us all threatened by climate change: these are the true costs of the 'free' market." — Naomi Oreskes and Erik M. Conway“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." — Edward Bernays, Propaganda