Dallas Open Tournament Director Peter Lebedevs joins the podcast to discuss the big news that his event is upgrading to a 500 level competition in 2025. Lebedevs discusses the planning that goes into such a great event, and how partnering with the NFL's Dallas Cowboys has helped elevate the tournament in the eyes of the fans and the players. And he discusses the importance for more tennis events in the United States, while explaining why new and innovative ideas are crucial for growing the game and increasing fan interest.
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