You’re in the middle of a late-night social media scroll, and you notice that your feed is showing you video after video of women doing things with their friends – picnics, target runs, book clubs – and on nearly every video, you find yourself tagging your bestie, sending her ideas of activities, despite knowing deep down that they’ll likely never materialise.   You’ve been long-distance friends for over two years now, and it's surprisingly really hard. Sometimes sending memes doesn’t feel like enough, and while you hate to admit it, you’re starting to notice a bit of distancing happening within your friendship.    On this episode of the Friend Forward podcast, our resident friendship expert, Danielle Bayard Jackson shares mindset shifts and strategies that you can use to help keep these friendships strong, because your girl is worth the effort.   And as always, stay tuned to the end for this week’s homework.     References:   -       To find out more about the research study, ‘Social Media Study Shows Proximity Is the Strongest Predictor of Friendship’, click here   -       To view the TikTok video Danielle references in this episode, click here     To never miss an episode of the Friend Forward Podcast, click the ‘Follow’ button now. New episodes are released every Thursday, and our ‘Girl Problems’ segment are released bi-weekly on Tuesdays.   Want to join our Book Club and see what we’re reading this month? Join us here.   To find out more about Danielle’s Friendship event, happening in March 2024, click here.   To explore more of Danielle’s friendship expertise, connect with her at https://www.instagram.com/daniellebayardjackson   Stay updated with the latest episodes and podcast updates at https://www.instagram.com/friendforward   To explore coaching with Danielle visit www.betterfemalefriendships.com/coaching Book Danielle to speak at your upcoming conference or event, by emailing info@tellpublicrelations.com