HOUSE OF MYSTIC MAGIC, 4min., UK
Directed by Alexander Miguel
In the House of Mystic Magic you will find all sorts. Creatures from Heaven to Hell and anything in between. Depicting a variety of scenarios all playing with the concept of the deadly sins, we showcase Mystic Magic’s fascination with dark, animalistic luxury couture. In today’s society more than ever the deadly sins powerfully elucidate some of the core emotional drivers of human behaviour which we explore in this avant-garde style short film.

Get to know the filmmaker:

I’ve long been fascinated by the use of fashion within film. Coming from a place where my dream was to direct music videos, I found an alternative outlet for my creativity in the form of fashion films. It wasn’t that long ago that fashion films weren’t commonly recognized as it’s own genre, and now it is truly blossoming and everyone has jumped on the trend! I am good friends with the designer of Mystic Magic, and together we decided to make this art video to promote his designs, and my filmmaking.

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