Getting noticed in a market as crowded as Beer is never easy. It takes a special product, creative thinking and a strong vision.Jesse Wilson and his team have achieved just that with Jubel, a fruit lager dreamt up on the slopes of the french alps.Jesse went from sleeping on a warehouse floor to obtaining investment and lining up Sainsbury’s and Waitrose as routes to market, only to be faced with a global pandemic that shut down the entire hospitality industry.It’s a wild story for a brand that only launched in 2018.Website: DodgeWoodall.comTikTok: @DodgeWoodallYouTube: Dodge WoodallInstagram: @Dodge.WoodallLinkedIn: Dodge WoodallFacebook: Dodge Woodall Hosted on Acast. See acast.com/privacy for more information.