The founder of the outdoor clothing company, Patagonia, has given away 100% ownership of the $3bn company to help fight climate change. Yvon Chouinard, the mountain climber, and unlikely business leader has always placed the planet as the company’s most important stakeholder, committing to give 1% of sales to fight climate change, and embarking on an extensive worn-wear campaign. Today’s announcement, which sees 100% of the company’s ownership, and profits, irrevocably dedicated to fighting climate change, illustrates Chouinard’s long-standing commitment to protecting the environment through the legacy of Patagonia.In this short episode, Stephen joins me to explain more background to this incredible story!Daily newsletter https://amplifyme.com/market-makerFree Finance Accelerator simulation https://amplifyme.com/course/finance-acceleratorConnect with Anthony https://www.linkedin.com/in/anthonycheung10/Connect with Stephen https://www.linkedin.com/in/stephen-barnett-0b8b3337/ Hosted on Acast. See acast.com/privacy for more information.