In this next episode of ON CITIES, host Carie Penabad speaks with Reed Kroloff, former editor-in-chief of Architecture magazine and Dean of the Illinois Institute of Technology College of Architecture, about the interplay between message and medium in design. We will explore the craft of visual storytelling and the ways to forge powerful connections between creators and their audiences (clients, institutions, students etc.). With illuminating insights and real-world experiences, Kroloff demonstrates how the clear communication of design ideas has the power to shape and transform our interconnected world. Tune in Friday, November 10th at 11:00 AM EST on the Voice America Variety Channel; and connect to all previous episodes on Spotify, Apple iTunes or your favorite podcast platform.