The Beatles have held their crown as the "greatest band of all time" not by luck, but by marketing, investment and protection of their image. Much like Michael Jordan.

Chapters
00:00 - Introduction
01:43 - Remember My Name
04:36 - Investing in Legacy
06:28 - Here, There and Everywhere
10:30 - Heir Beatles
13:00 - Across the Universe
15:00 - The End

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Sponsor: TurntableLab.com
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About Me:
Hi there! My name is Derrick Gee - radio host, DJ and creator who likes to talk about music, hifi and ideas. Thanks for reading this - you really didn’t have to. Much love

#thebeatles