“You have to have a drive and a willingness to get bloody by standing up for something greater than yourself.”Former NASA Deputy Administrator Lori Garver joins Cole to discuss her book, Escaping Gravity: My Quest to Transform NASA and Launch a New Space Age. Lori’s book is a firsthand account of her career at NASA, highlighted by her role in the private sector’s involvement in the nation’s space program. The conversation covers the hurdles she faced, how incentive structures can lead to good and bad, and how free market capitalism can deliver human potential.