Episode 64: Alex Lieberman (@businessbarista) chats with Michael Girdley (@girdley), entrepreneur and content creator that generates $100 million in annual revenue. In this episode, they talk about an ideation process of effectuation, which is a lower-risk but high upside way to do startups using 6 key principles. 
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Grow more (and stress less) with Brex: brex.com/foundersjournal

#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ 

Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew

Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices