The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty. At the intersection of fashion, styling, retail education and entrepreneurship, you’ll only find one woman pairing it all like the perfect outfit: Jasmene Bowdry. This multi-passionate retail expert and style maven has made income, impact and influence her first, middle and last names for 15+ years. She honed her skills as a corporate retail buyer for industry titans like Tiffany & Co., Saks Fifth Avenue and Office Depot, overseeing over half a billion dollars in revenue — all while simultaneously building a stellar reputation as a fashion stylist. Her knack for dazzling audiences through the power of fashion and visual storytelling has led to an impressive list of costumer credits, including Creed III and Amazon Prime’s series “Them.” While moguls and A-listers rely on her keen fashion sense, she doesn’t reserve her talents exclusively for celebrities. Jasmene’s luxury wardrobe styling services, Styled By Jas and Atlanta-based clothing boutique, SHIFT StyleHouse, ensure that women have access to signature pieces and closet must-haves that reflect their individual style. To learn how to get into mass retail, start and grow an e-commerce business like a Fortune 500 company, stack your wardrobe with confidence-boosting essentials or demystify the art of professional styling, visit Jasmene at jasmenebowdry.com/links to get started. WATCH ON YOUTUBE: https://youtu.be/90Z5zwSxGIQ--Jasmene's retail consultingJasmene's styling servicesCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show