In this episode of the Not For Lazy Marketers podcast, I’m exploring the balance between short-term and long-term marketing strategies and emphasizing the need to recognize the value in both. I discuss how short-term strategies can ensure profitability in the initial phases and why it's crucial to comprehend the broader, more enduring impact of long-term approaches.  Recognizing that many entrepreneurs often view marketing through a short-term lens, I aim to shift this mindset by emphasizing the vital role of consistency and patience in achieving success. This episode provides actionable strategies and mindset shifts for entrepreneurs to achieve a balanced marketing approach. Don't miss it!