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EYL #262 How Eastside Golf Brought Culture to Golf: New Jordan 1 Collab, Major Investors, & Raising Money  

EYL #262 How Eastside Golf Brought Culture to Golf: New Jordan 1 Collab, Major Investors, & Raising Money  

FromEarn Your Leisure


EYL #262 How Eastside Golf Brought Culture to Golf: New Jordan 1 Collab, Major Investors, & Raising Money  

FromEarn Your Leisure

ratings:
Length:
88 minutes
Released:
Oct 31, 2023
Format:
Podcast episode

Description

In this enlightening episode of "Earn Your Leisure," we had the privilege of sitting down with the dynamic duo behind Eastside Golf, Olajuwon Ajanaku and Earl Cooper.** Dive into their journey, where they detail the significance of their '1961' Air Jordan 1 collaboration, the impact of investors like Michael Strahan and Steve Stoute, and the strategic moves they've made to grow their brand.Delve into how they believe taking capital is a crucial scaling method, but that an investor's network holds more weight than their money. Learn about Eastside Golf's vision of endowing Morehouse's Golf Program and the costs that underpin a successful golf program.Discover the essence of their partnership with the iconic Jordan Brand, the intricacies of signing partnerships, and the importance of time management in the world of entrepreneurship. The duo also gives an inside look at how they secured a sponsorship from Mercedes-Benz, a groundbreaking deal to feature their merchandise in major airports, and Mercedes-Benz's generous donation to Morehouse College's Golf Team.The Eastside Golf founders firmly believe in growing the game of golf by incorporating the culture, setting themselves apart in the industry, and understanding the challenges of the apparel industry. Most importantly, their commitment to giving back shines through, highlighting the significance of supporting educational institutions.Wrapping up the episode, Olajuwon and Earl shed light on maintaining a strong partnership and the collaborative spirit that drives their brand's success.#EastsideGolf #EarnYourLeisure #PGA #AirJordan1 #Entrepreneurship #GolfCulture #MichaelStrahan #SteveStoute #JordanBrand #MercedesBenz #MorehouseCollegeAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Released:
Oct 31, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to The Earn Your Leisure Podcast. Rashad Bilal and Troy Millings will be your host. Earn Your Leisure will be giving you behind the scenes financial views into the entertainment and sports industries as well as highlighting back stories of entrepreneurs. We will also be breaking down business models and examining the latest trends in finance. Earn Your Leisure is a college business class mixed with pop culture. We blend the two together for a unique and exciting look into the world of business. Let’s go!! #earnyourleisurepodcast Support this podcast: https://anchor.fm/earnyourleisure/support