The rhythms of the NBA regular season have been remarkably consistent since the 82-game schedule was introduced in the 1960s –– a grueling six-month march toward the playoffs, where, from night to night, the importance of any one game can often feel pretty negligible. 
But this year, the league is shaking things up. Enter the In-Season Tournament, a five-week-long competition running alongside the regular season, and tipping off this Friday. The World Cup-style format starts with group play and culminates with the top eight teams facing off in a single elimination tournament and the champion winning the new NBA Cup. 
So today, Zach Lowe explains everything you need to know about the entire event –– how it’s more than a gimmick, why the players actually will care, and all the components that should make the entire affair pretty fun.
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