Inexperienced practitioners sometimes chase the nasolabial folds, and patients can end up looking odd if their cheek volume loss is not also addressed.Having said that, there is still a place for this important 'hinge treatment' as part of a holistic approach.In this week's Aesthetic Mastery Show, Dr Tim discusses whether or not we should treat cheeks if the patient complains about their nasolabial folds; how to decide when it's appropriate; and the difference between men and women when tackling these areas.We also dig into male cheek treatments; how to avoid feminising; why you must not give men luscious, full cheeks; and how to explain to the patient that you won't be feminising his cheeks.Follow Dr Tim on Instagram here: https://www.instagram.com/drtimpearce/ Follow Dr Tim on Youtube here: https://www.youtube.com/@drtimpearce