The 20th Anniversary gathering of Take Control authors continues as Joe Kissell, Adam and Tonya Engst, Jeff Carlson, Josh Centers, Michael E. Cohen, Lea Galanter, Scott Knaster, Ted Landau, Kirk McElhearn, Matt Neuburg, and Jeff Porten explore how e-books have revolutionized the publishing industry, highlighting the advantages of easier revisions and instant sales feedback. Details that you probably didn’t know about how book sales used to be handled, and the inefficients that were inherent in the system are revealed, so that you may never look at a paper book the same way again. How the close relationship between the customers and Take control actors authors contributed to the unexpected success of Take Control books wraps up this session. (Part 2)  Show Notes: Chapters: 0:00:00 A Fun and Informative Reunion with Take Control Authors 0:00:39 Streamlining the Writing Process with Tonya's Approach 0:02:08 Challenges with Formatting and Layout Changes 0:03:18 The benefits of track changes and editing process 0:04:50 Immediate feedback and success tracking with Take Control Books 0:06:34 Building an audience and receiving feedback in publishing industry 0:08:37 Streaming "Take Control of Apple TV" initially 0:09:10 The early days of print books and Peach Pit Press 0:12:17 Take Control's unexpected success and lack of returns 0:14:21 The challenges of book returns in traditional bookstores 0:17:47 Autographing eBooks and the limited success of book signings 0:26:35 Personal Recommendations and Trust in Take Control Books Guests: Jeff Carlson Josh Centers Michael E. Cohen Adam Engst Tonya Engst Lea Galanter Joe Kissell Scott Knaster Ted Landau Kirk McElhearn Matt Neuburg Jeff Porten Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss 00:00:00 A Fun and Informative Reunion with Take Control Authors 00:00:38 Streamlining the Writing Process with Tanya's Approach 00:02:08 Challenges with Formatting and Layout Changes 00:03:18 The benefits of track changes and editing process 00:04:49 Immediate feedback and success tracking with take control books 00:06:33 Building an audience and receiving feedback in publishing industry 00:08:36 Streaming "Take Control of Apple TV" initially 00:09:10 The early days of print books and Peach Pit Press 00:12:16 Take Control's unexpected success and lack of returns 00:14:20 The challenges of book returns in traditional bookstores 00:17:46 Autographing eBooks and the limited success of book signings 00:26:34 Personal Recommendations and Trust in Take Control Books 00:28:17 Appreciation for the Work and Excellence of Take Control Authors