Sam and Joel take a deep dive into utilizing TikTok for generating leads. The duo discusses the different strategies they use for generating leads, how TikTok's lead gen tools compare to other social media platforms, and how to set up TikTok lead gen ads. At the end of the episode, Sam and Joel explain how to utilize Zapier, a tool that links directly with TikTok to help you track ad performance and contact your leads! 
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