In today's episode of the Business of Tech podcast, we dive into several important topics. First, we discuss the growing disparity in CISO salaries, with the highest paid executives seeing significant increases while the lower levels lag behind. We also explore the opinions of CEOs on generative AI and why it's important for C-suite leaders to pay attention to this technology. Additionally, we examine how AI is transforming the workforce, from shadow IT to shadow devs. Lastly, we touch on the concept of turning tech into touchable experiences and how companies like Betacom, Google Cloud, and Ingram Micro are showcasing Industry 4.0. Tune in for all these insights and more.Four things to know today00:00 The Increasingly Unequal World of CISO Salaries: What It Means04:26 AI in the C-Suite: What CEOs Think About Generative AI and Why You Should Too07:46 From Shadow IT to Shadow Devs: How AI is Transforming the Workforce09:12 Turning Tech into Touchable Experiences: Betacom, Google Cloud, and Ingram Micro Showcase Industry 4.0Advertiser:  https://gozynta.com/eureka/Looking for a link from the stories?  The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Support the show on Patreon:  https://patreon.com/mspradio/Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.comFollow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok:  https://www.tiktok.com/@businessoftech