A British video game developer and director best known as the writer of Her Story, the two Silent Hill games, Silent Hill: Orgins and Silent Hill: Shattered Memories, and  Immortality. He previously worked as a game director at Climax Studios before leaving in 2014 to become an independent game developer. He published his first indie game, Her Story, in June of 2015. In 2017, Sam founded Half Mermaid, a video game production company based in Brooklyn, New York.