This week, my close friend, web guru, and the best digital marketer in the wine biz -- Polly Hammond of 5Forests -- discusses some fascinating topics in wine. We have a great conversation about the state of wine marketing, it's disconnection with normal people (and reasons for it), and how there is more to some trends than clickbait would have you believe!  Polly is very different in the world of wine. She is actually a regular person, who understands how normal people think about and drink wine. She is the Founder and CEO of 5forests, where she works with wineries around the world to help them understand how to reach  normal people, and bridge the gap between the wine industry and the people it’s supposed to serve. If you love winefornormalpeople.com, it’s Polly’s work (and if you need help with a company web site, she doesn’t just do wine stuff, so contact her to help you). She is launching “Head Training” this month, her third podcast/web series on wine to help educate winery owners and others in the wine business on good marketing practices. It’s a weekly YouTube Series that is focusing on in depth topics, some are interviews, and some are recaps. Check it out on the 5Forests YouTube channel!    Full show notes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople   _______________________________________________________________ I love my exclusive sponsor, Wine Access, my go-to source for the best selection of interesting, outstanding quality wines you can’t find locally. Go to www.wineaccess.com/normal to join my co-branded wine club with Wine Access and www.wineaccess.com/wfnp so see a page of the wines I'm loving right now from their collection.  Get 10% your first order with my special URL. The holidays will be here before you know it -- plan ahead and order great wines for the season today!    To register for an AWESOME, LIVE WFNP class with Elizabeth go to: www.winefornormalpeople.com/classes