You might not know this, but you have a brand.
"But I don't own a business; how can this be?"
You know how we you see a logo or an advertisement you instinctively have a gut feeling about the company?
In your eyes, that gut feeling is the company's brand.
What we do for companies, people also do for us.
When people see your name, they have a gut feeling. 
That gut feeling is your brand.
Today on How to Lead we unpack a few simple ways to strengthen your personal brand.